Meet the Speakers… Niels Hartvig

Chief Unicorn Niels Hartvig will give the keynote of Umbraco Festival Germany 2018

Niels Hartvig, inventor of Umbraco, is lovingly called Chief Unicorn by the community. His CMS has gone a long way since its first days. Niels's keynote will be about the past and the future.


Who are you and what do you have to do with Umbraco?

I’m Niels Hartvig, Chief Unicorn at Umbraco. I started the project many, many years ago and today most of my work is centred around product and community strategy making sure that Umbraco stays true to its mission and values while keep moving forward. Translated to tasks, this can be anything from very high-level discussions down to building small prototypes and processing feedback. I love being out with partners pitching Umbraco and enjoy meetups as well – both are places where I get first hand impressions and inspiration.


How often did you attend Umbraco Festival Germany (formerly known as umbOktoberfest)?

I attended the umbOktoberfest once, but I’ll never forget it! Mostly because it was such an enjoyable event but also because I got picked up at the airport by a Dr. Emmett Brown clone in a Delorean. That was definitely a first.


What are your special fields of expertise/interest when it comes to Umbraco?

See number 1 :o)


What topic will your talk be about?

What is the purpose of Umbraco – why do we still exist in a market full of CMS's and why will we stay super relevant? And if I’m brave, I might demo something that’s not far enough to make it sane to do.


What are three words that come to mind when you think of Umbraco?

Friendly, Curious, Editors


What is the most special thing about Umbraco community events like UFD?

In a very digital world, people sometimes forget the human aspect. And while digital can do so many things, it really has a hard time capturing the soul of a project like Umbraco. We’re not called The Friendly CMS as a marketing gimmick and once you’ve been at an Umbraco event, you’ll know. That’s really what sets Umbraco events apart from many other events in this industry.


About the author

Laura unterstützt byte5 nicht nur beim allem, was mit Marketing, PR und Texten zu tun hat, sondern ist auch mittendrin in der Festival-Organisation. Und mit ihrem Magister in Skandinavistik ist sie Umbraco sogar noch ein Stückchen näher, als sie glaubt!

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On 5 April 2019, Umbraco-Festival Deutschland

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